廣告設(shè)計(jì)模板

Time goes back toIn 2008, the company was in urgent need of a strategic expansion product to open up more new markets. So, what should Congchu's first strategic product be? A product that is well - known to the public, loved by everyone, has cultural heritage... Most importantly, a product that makes people feel happy.

As the saying goes, one place nurtures one kind of people. With the same hometown feelings and cultural influence, the founding team members of Congchu, all of whom are from Liuyang, spontaneously thought of the classic Liuyang steamed dish - Braised Pork with Preserved Vegetables.

In Liuyang, people can't do without steamed dishes in their daily three meals. Whenever entertaining guests, especially on happy occasions such as weddings and birthday celebrations, people will set off brilliant fireworks to express their congratulations, and they will definitely serve Braised Pork with Preserved Vegetables on the banquet to share the joy with the guests. This has been an unspoken etiquette inheritance among generations of Liuyang people for more than 600 years. The round and plump, well - balanced fat - to - lean ratio of Braised Pork with Preserved Vegetables carries the good wishes of Liuyang people for reunion and abundance. Since ancient times, it has held an irreplaceable and important position in the hearts of Liuyang people.

With confidence in local ingredients and flavors, Congchu launched a long - lasting and meaningful battle for perfecting Braised Pork with Preserved Vegetables.

Time came to 2013. After 6 years, Congchu's Braised Pork with Preserved Vegetables performed well in the market. As the number of customers increased, the demand for production volume and product customization also grew. The key to solving these problems lies in the improvement of production capacity and R & D technology. However, at that time, the industry was still in its early stage of development, with low attention and a low educational level among practitioners, resulting in an extreme shortage of professional - matching technology and talents. The founding team of Congchu, born in the new era of reform, deeply understood the principle of "Science and technology are the primary productive forces". Under the guidance of the policy of "People - oriented, product - centered, and transformation and development", Congchu established the industry's first product R & D technology center, hoping to upgrade the technology to make better products.

In 2014, the company invited Master Wang Moquan, a master of Hunan cuisine, to serve as the chief R & D consultant, which set the product tone of Congchu's "Master's craftsmanship, authentic Hunan cuisine flavor". Braised Pork with Preserved Vegetables was the first product handled by Master Wang Moquan, and it took three years to perfect. From raw materials to processes, it is not only an upgrade in quality but also a tribute to tradition.